Organisational Health, Leadership + Design
Hospitality, Higher Education + Wellness
Key Expertise
∙ Product Design & Management
∙ Conversion-Oriented Digital User Experiences
∙ User Research & Testing
∙ Branding & Large Design Systems
∙ Building Higher Education Design Curricula
∙ Instructing UX/UI Design Courses
∙ Creating & Delivering Instructor Training
∙ Defining Internal Communication Strategy
∙ Advising Early Stage Companies & Startups
∙ Creative Direction & Brand Strategy
∙ Hospitality Concept Development
∙ Organisational Design & Team Structuring
∙ Internal Systems & Communication Frameworks
∙ Product Development (Food, Drink, Retail)
∙ Photography, Art Direction & Content Creation
∙ Marketing Strategy & Partnership Activation
∙ Digital Infrastructure & Website Management
∙ Place-Based Experience Design
∙ Advising Independent Businesses
∙ Conversion-Oriented Digital User Experiences
∙ User Research & Testing
∙ Branding & Large Design Systems
∙ Building Higher Education Design Curricula
∙ Instructing UX/UI Design Courses
∙ Creating & Delivering Instructor Training
∙ Defining Internal Communication Strategy
∙ Advising Early Stage Companies & Startups
∙ Creative Direction & Brand Strategy
∙ Hospitality Concept Development
∙ Organisational Design & Team Structuring
∙ Internal Systems & Communication Frameworks
∙ Product Development (Food, Drink, Retail)
∙ Photography, Art Direction & Content Creation
∙ Marketing Strategy & Partnership Activation
∙ Digital Infrastructure & Website Management
∙ Place-Based Experience Design
∙ Advising Independent Businesses
Primary Tools
Figma, Adobe CC, Sketch, InVision, Principle, Zeplin, Webflow, Miro, Airtable, Notion, Slack.
Summary
I'm currently investing my energy in:
Advising – Independent businesses on operations, strategy, and growth.
Building – Growing and evolving my own portfolio of hospitality, design, and wellness brands.
Designing – Leading on creative direction, branding, and experience design.
Sharing - My experience as an instructor, learning designer and leader.
Shaping Culture – Developing systems, structures, and communication strategies that support clarity, collaboration, and high-performance teams.
Building – Growing and evolving my own portfolio of hospitality, design, and wellness brands.
Designing – Leading on creative direction, branding, and experience design.
Sharing - My experience as an instructor, learning designer and leader.
Shaping Culture – Developing systems, structures, and communication strategies that support clarity, collaboration, and high-performance teams.
Brand & Creative Direction
Visual identity, photography, art direction, storytelling, content creation, print, packaging, and spatial branding.
Visual identity, photography, art direction, storytelling, content creation, print, packaging, and spatial branding.
Hospitality & Experience Design
Concept development, product, guest journey mapping, experience design, and operational strategy.
Concept development, product, guest journey mapping, experience design, and operational strategy.
Organisational Health & Strategy
Team structuring, knowledge systems, internal comms, cultural leadership, and sustainable growth models.
Team structuring, knowledge systems, internal comms, cultural leadership, and sustainable growth models.
Advisory & Consulting
Supporting founders and small teams with brand development, creative infrastructure, marketing, and experience design.
Supporting founders and small teams with brand development, creative infrastructure, marketing, and experience design.
Product Management
Leadership, Lean Process, User and Competitive Research, Roadmap, Marketing, Strategy, Building Effective Team. Building Scalable Design Teams & Collaborative Processes.
Leadership, Lean Process, User and Competitive Research, Roadmap, Marketing, Strategy, Building Effective Team. Building Scalable Design Teams & Collaborative Processes.
User Interface (UI) Design
Design Thinking, Material Design, Design Systems, Mobile/Web, Native and Custom Apps, Collaborative Design, Version Control, Prototyping.
Design Thinking, Material Design, Design Systems, Mobile/Web, Native and Custom Apps, Collaborative Design, Version Control, Prototyping.
User Experience (UX) Design
User Research, Customer Journey Mapping, UX Strategy, Data Analysis, Information Architecture, Wireframing, User Testing, Problem Solving, Usability Testing, Success Tracking.
User Research, Customer Journey Mapping, UX Strategy, Data Analysis, Information Architecture, Wireframing, User Testing, Problem Solving, Usability Testing, Success Tracking.
Curriculum / Learning Design
Learning Journeys, Module Structure, Learning Outcomes, Lesson Toolkits, LMS Implementation, Hiring, Building Effective Delivery Teams, Commercial Training, Instructor Support.
Learning Journeys, Module Structure, Learning Outcomes, Lesson Toolkits, LMS Implementation, Hiring, Building Effective Delivery Teams, Commercial Training, Instructor Support.
Design Instruction
Higher Education Design Instruction, UX & UI Design, Mentoring, Employment Focused Training, Experiential Learning, Mentorship, Conflict Resolution, Public Workshops.
Higher Education Design Instruction, UX & UI Design, Mentoring, Employment Focused Training, Experiential Learning, Mentorship, Conflict Resolution, Public Workshops.
Graphic Design
Brand Identity Design, Website Design, Packaging, Pre-Investment Packages, Brand Consultant, Idea Generation, Strategy, Account Management, Project Management.
Brand Identity Design, Website Design, Packaging, Pre-Investment Packages, Brand Consultant, Idea Generation, Strategy, Account Management, Project Management.
Selected Work History
Partner
Acre / Aug 24 - Present
Acre / Aug 24 - Present
As a partner at Acre, I am part of the core team determining the creative and operational direction of a group of award-winning food, drink, and hospitality businesses rooted in sustainability and seasonal provenance. My role spans brand development, strategic growth, and day-to-day oversight of businesses including The Small Holding, Birchwood, Block, Wild Iris, Climate Wines and Forestside. Working to shape the identity and vision of each project, focusing on guest experience, while ensuring alignment with Acre’s values of regenerative farming, ethical sourcing, and contemporary design.
Head of Brand
Acre / Nov 21 - Present
Acre / Nov 21 - Present
Overseeing art direction, branding, and design systems across all Acre businesses, ensuring consistency and distinctiveness across digital and physical touch points. Responsible for photography, print collateral, and marketing materials that support each brand’s identity. Leading on press, partnerships, and marketing strategy, crafting campaigns that elevate brand presence and drive engagement.
Organisational Health
Acre / Sep 21 - Present
Acre / Sep 21 - Present
Responsibility over internal operations. Developed a centralised knowledge base to improve clarity and alignment, and introduced structured meeting rhythms, including 1:1s and team check-ins, to strengthen communication. Lead on tech tool implementation, including company-wide communication strategy and culture-setting initiatives that foster transparency, accountability, and collaboration across departments.
Owner
Wild Iris / Dec 23 - Present
Wild Iris / Dec 23 - Present
Owner of a boutique wellness space set in a luxury woodland retreat in Flimwell, East Sussex. Lead a full organisational overhaul to stabilise and grow the business, including team restructuring, service development, brand refresh, and marketing strategy. Focused on creating a best-in-class guest experience rooted in nature, wellbeing, and sustainability.
wildiris-spa.com
wildiris-spa.com
Organisational Health
The Market House / May 25 - Present
The Market House / May 25 - Present
Brought in to stabilise and restructure the business across all service periods, from daytime café to evening and late-night bar operations. Leading kitchen turnaround, implementing a GP-driven revenue model, and developing new food and drink offering to improve consistency, profitability, and guest experience. Supporting operational systems, team culture, structure, and long-term strategy for sustainable growth.
Owner
Bracken / May 23 - Present
Bracken / May 23 - Present
Founder of Bracken, a design studio specialising in art direction, branding, photography, wayfinding, and creative consultancy. Focused on projects in the sustainability space, delivering thoughtful, visually-led solutions that align with each partner’s vision and values. Combine strategic thinking with strong creative execution to shape cohesive brand experiences from concept to rollout.
Global Curriculum Director
RED Academy, Global / May 19 - Apr 21
RED Academy, Global / May 19 - Apr 21
Responsible for all design curricula for schools in London, Toronto, Vancouver and partner universities. Lead academic change within RED. Redefined learning approach, principles and methodology focused on flexible, experiential and reflective learning. Enabled remote blended learning delivery. Integrated design, engineering and marketing curricula to facilitate collaborative learning. Designed and successfully trialled new curriculum and education model, reducing delivery costs by more than 50%. Hired and assembled delivery teams. Designed and led remote training courses for University of Alberta instructional team, and for global sales and marketing teams. Coached and supported programme managers and instructional staff across organisation, facilitating group workshops.
Product Manager
RED Academy, EMEA / May 19 - Apr 20
RED Academy, EMEA / May 19 - Apr 20
Split academic and commercial role working on university partnerships in EMEA. Obtaining academic value propositions from potential partner universities and providing academic insight during negotiations. Developing longterm UX vision and strategy. Bridging the gap between internal teams, establishing clear channels of communication, developing the partnership sales cycle and operational implementation.
Lead Instructor
RED Academy, London / Dec 18 - May 19
RED Academy, London / Dec 18 - May 19
Leading the UI & Communication program, delivering an exceptional student learning experience through mentoring and active learning. Teaching an extensive knowledge of theoretical design and UI design. Facilitating and coaching the students. Shaping the curriculum, supporting Curriculum Director, developing lessons and providing external workshops using my own network in the industry. Interviewing prospective students. Supporting commercial teams and running public sampler events and workshops. Achieved an NPS score of 100 leading to fast progression within the business.
User Experience Designer
LearnJam / Sep 21 - Nov 21 (Contract)
LearnJam / Sep 21 - Nov 21 (Contract)
Pearson is developing a concept for a B2C remedial product for learners after they have received their PTE Academic results. Working as the UX lead on the LearnJam team engaged by Pearson to design, build and test the prototypes with learners, and then collate findings and recommendations. Undertaking the creation of an exciting new concept, feature list and user journey for the product, providing users with additional support with a personalised and customised solution based on their specific area of weakness. Running user tests on elements of the user experience as-well as elements of the commercial proposition.
Product Designer
Vialog / Apr 21 - Sep 21 (Contract)
Vialog / Apr 21 - Sep 21 (Contract)
Innovate UK funded project, building a tool for remote, asynchronous video communication between students and teachers within universities. Responsible for large scale overhaul of the tool and the management platform. Part of a cross-functional team. Took data from user testing and feedback through the full product design process to published new version. Established central knowledge base for the company, refined values, use cases. Tool piloted with the University of Edinburgh and Roehampton.
UX/UI Designer
Freelance| Fulmar Studio / Jan 14 - Dec 19
Freelance| Fulmar Studio / Jan 14 - Dec 19
Designer and brand consultant. Primarily working on brand identity design, website design, heritage rebranding and pre-investment packages for startups and early stage companies. Developing client base, project managing, contracting for creative studios. Consulting on brand, marketing strategy and process.
Founding Fulmar, an independent creative firm offering a range of bespoke design services. Established as a move for further responsibility, creativity and to build long lasting client relationships, delivering exceptional pieces, innovative ideas and outstanding service. Managing a sales cycle, client accounts, project management, acting as creative lead and managing a remote team. Undertaking UX/UI projects, creating engaging websites app designs. Constantly improving UX, lead generation and conversion.
Founding Fulmar, an independent creative firm offering a range of bespoke design services. Established as a move for further responsibility, creativity and to build long lasting client relationships, delivering exceptional pieces, innovative ideas and outstanding service. Managing a sales cycle, client accounts, project management, acting as creative lead and managing a remote team. Undertaking UX/UI projects, creating engaging websites app designs. Constantly improving UX, lead generation and conversion.
Education
Graphic Design BA Hons
Advanced formal training in fundamental, theoretical and human centric design.
Advanced formal training in fundamental, theoretical and human centric design.
University of Kent
2012 - 2015
2012 - 2015
Courses
Digital Skills: User Experience
The Science of Learning - National STEM Learning Centre
Web Analytics
Digital Skills: User Experience
The Science of Learning - National STEM Learning Centre
Web Analytics
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